For Indus Valley Mandarin Mango Lassi, flavour becomes a world of its own. Across a sunlit valley, Jersey cows carry the promise of creamy lassi, ripe mangoes tumble towards a milky whirlpool, and mandarins take flight as fantastical balloons—each element of nature playfully conspiring to create one unexpected flavour.
The packaging transforms this delicious fusion into a surreal visual narrative, where fruit, dairy, landscape and sky romance one another before coming together inside the bottle.
At NadLab, we believe packaging should communicate more than ingredients, benefits or a product name. We cross the obvious boundaries of the brief and enter the territory of imagination—where an orange can become a balloon, a mango can command a whirlpool, and a bottle can contain an entire universe.
Because when design tells a story, a product is no longer merely seen.
It is explored, experienced and remembered.
From the idea at the heart of a brand to every place it appears, Nad Lab creates connected brand experiences across print, digital and space.
From the idea at the heart of a brand to every place it appears, Nad Lab creates connected brand experiences across print, digital and space.