Some projects are designed. Others become a part of cultural history.
Created to commemorate 25 years of Jahan-e-Khusrau—the world-renowned Sufi music festival founded by filmmaker and artist Muzaffar Ali—this limited-edition coffee table book gave NadLab the rare privilege of transforming an extraordinary musical legacy into an enduring visual archive.
Working with Muzaffar Ali and Meera Ali, we shaped the volume as an immersive journey through the festival’s history: its legendary voices, hypnotic performances, poetry, calligraphy and moments of spiritual transcendence. Evocative photography, flowing verses, dramatic compositions and a deeply tactile material language come together to capture the syncretic spirit at the heart of Amir Khusrau’s legacy.
The book was unveiled on 28 February 2025 at the 25th edition of Jahan-e-Khusrau, inaugurated by the Prime Minister of India, Shri Narendra Modi, at New Delhi’s Sunder Nursery.
More than a chronicle of a festival, this is a portrait of India’s pluralistic soul—25 years of music, devotion and cultural unity, preserved in print.
From the idea at the heart of a brand to every place it appears, Nad Lab creates connected brand experiences across print, digital and space.
From the idea at the heart of a brand to every place it appears, Nad Lab creates connected brand experiences across print, digital and space.