Kukree, the flavour of happiness

The brand stands for providing delicious, wholesome, feel good food to Seattle’s technology workforce of over 150k as its target market for the first two years. Kukree is about constantly experimenting to learn changing customer preferences and evolve its offerings. Serving a segment which demands quick, delicious, yet nutritious food. The brand signed up a Michelin star chef, Aarthi Sampath for curating cuisines exclusively for Kukree. Serving Taste, Serving Nutrition, Serving Happiness. The ask at hand was to design the identity, food truck, merchandise, social and digital footprint.