Paryan, the seed of revolution
The Paryan Logo is a seamless blend of Direct Seeded Rice (DSR)
system depicted through a drop, signifying a substantial savings
of nearly 30% ground water and the quintessential leaf,
recounting the story of environmental sustainability.
In addition to this metaophor, the elements of drop, panicle in
the letter Y and N represent the presence of technology, the
wheat and the rice respectively. The bold typeface is reflective
of an organization treading ahead with pride and the subtle
visual depiction lends a classy yet understated elegance to the
brand narrative. The usage of lower case is reflective of
humility and being grounded to the soil that nurtures the
environment, the farmer and the world.
