Pepsi was where my creative journey began—and years later, it
became the canvas for a deeply personal return to illustration.
What started as an instinctive black-and-white sketch on paper
soon evolved into a vivid portrait of youth in motion. Hip-hop,
street culture, graffiti, music and self-expression collided
across the composition—not as decorative references, but as
symbols of a generation that refuses to stand still. Every
stroke carries a different pulse; every form speaks of
individuality, rebellion and the freedom to create one’s own
rhythm.
The challenge was to translate that raw, hand-drawn energy onto
the curved architecture of a can—allowing the illustration to
reveal itself differently with every turn. Pepsi’s iconic colour
palette brought a new charge to the monochrome artwork,
transforming something intimate and analogue into an object of
popular culture.
The sketch had travelled—from thought to hand, from paper to
metal, and finally into the hands of young people who could
hold, turn and relish every stroke with every sip.
