Museum on the Prime Ministers of India

Taking a beautiful embodiment of history, pride, patriotism, celebration, and legacy, ahead - The Flag. A bold, simple, and powerful identity emerged to convey the gravity of the idea. The task at hand was to imagine the complete branding of the Museum on Prime Ministers of India (Pradhanmantri Sanghrayala), a brainchild of PM Modi. A museum dedicated to exhibiting the legacy of all Prime Ministers of India since independence. The project displays elaborate brand guidelines and social & digital touch points.